If you have a blog or a site, you must offer a platform for advertisers. Web 2.0 tactics dictate that through your community you can put advertisers in touch with the right market. Place advertisements related to your topic. For example, if your site is offering pet related information, you can have advertisements relating to pet products on your site. This will help those sites get the targeted traffic that they need and you in turn will earn from that as well. You can also do your bit by creating opportunities for advertisers to communicate with the users with the help of web 2.0 technologies.
One of the web 2.0 tactics states that you must let the inside information flow out and outside information flow in. You can use widgets and RSS to have your competitors’ news on your site. Remember that potential customers will be looking at your competitors’ products and prices anyway. When you offer them that information you help build trust and confidence with your potential customers. And this might just tilt them over to your side. When you let the information flow out, you allow the users to do the marketing for you and this helps you get more customers.
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